That's because coaches help you identify and focus on what's important, which accelerates your success. Good Coaches create a safe environment in which people see themselves more clearly.
When it comes to building your personal brand, a coach can be a powerful resource who can help you get out of your own way, stand out, and take action to achieve the things that are truly important to you. Your coach can help you:
Get clear about your goals. Your company may be pulling you in one direction, while your manager is giving you different advice based on other criteria. Your coach will help you determine what’s really important to you and help you stay focused on that.
Identify blind spots. Coaches help you figure out what you don’t know, and they clue you in to things you may not be able to see. They will be honest with you because they are not vested in any specific outcome.
Be accountable. Coaches keep you on track and moving forward toward new levels of achievement. For many of us, having someone we answer to motivates us to act.
Focus your development efforts. Coaches help you know the difference between weaknesses you need to fix and those that are best left as they are. This can help you invest time and energy only in the most fruitful opportunities.
Gain a competitive advantage. A coach can help you get from point a to b faster than you could on your own, helping you differentiate yourself from the pack and advance your career at a quicker clip.
Acquire leadership skills. Coaches model skills that are valuable for today’s leaders. After you work with a coach for a while, you can start to adopt those powerful questioning techniques, which helps you become a better listener. This is just one of the many ways you can integrate a coaching style into your own leadership approach.
Feel happier. Because coaches help you identify and align your values, create a focus, cut through clutter, and clear tolerations, they help you increase your professional fulfillment.
Simply put, a coach will help you stoke your success. How much is that worth to you?